Marketing 223

H&M has opened over 4,550 locations as of August 2017. They take pride in being successful by offering a value proposition of settling on cheap prices with a wide arrange of selection. H&M isn't only about the low prices but they built a reputation for being a brand of high fashion and top designers. The new construction on the online distribution center has customers livid with delayed orders. Many consumers fear that clothes ordered 3 weeks ago will be out of fashion by the time their packages arrive. Along with new installments H&M also plans on using only recycled materials by the year 2030. Not everyone is convinced considering the rumor of H&M burning unsold clothes has been confirmed following the documentary on Danish TV. Despite the film being shown H&M still believes they can increase sales by $25 million in the upcoming year. The newest innovation includes a wedding shop launched in March. More economic priced wedding gowns has been a huge step forwar

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