Clean Beauty - Case Study
Holland & Barrett is one of the largest health and wellness retailers located in Europe. They provide their customers with vitamins, minerals, health supplements, specialist food, and now natural beauty. They have recently expanded to not only the UK but also China, India, and the Netherlands. Holland & Barrett offer their customers over 9,000 products to choose from to give them the most selection for health and wellness. With over 145 years of experience the company has received awards like "Natural Beauty Retail Award 2016" and "2016 Retail Week Specialty Retailer of the Year Award". Peter Aldis, CEO of Holland & Barrett, stated in an interview that: If you went and asked 100 people tomorrow where to buy natural beauty products you'd be lucky if 10 of them said Holland & Barrett. In October of 2017 Holland & Barrett decided to launch a new campaign called #CleanBeauty. The new line claims to have no parabens, no silicons